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Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising - Gabriela Taylor (Kindle, MOBI) {BFTM}

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Description

 							
  
  If your customers are spending more and more time online, why aren't you advertising
there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already
active online, is it getting enough bang for its bucks?
   
  Let an online marketing expert teach you the
secrets of advertising online to achieve business goals. She'll show just how inexpensive it is to advertise
digitally.
   
  Use Online Advertising to:
  
   Reach more people while spending less
  
Interact with your community
   Collect feedback and monitor results in real-time
   Make real-time
adjustment
   Target and re-target your messages for relevancy
  
  Online Advertising has revolutionized
how marketers target and capture audiences; don't be left behind! Advertising in a Digital Age can help you understand
this market so you use your advertising budget more effectively and get as much free advertising as possible.
  

  The author, a Global Online Strategist and Consultant certified in Adwords and Analytics, covers some of the
most common forms of online advertising - Google AdWords and Social Media Advertising - and offers tips to help you
create ad campaigns that convert digital browsers to
  buyers.
   
  You'll learn:
  
   The
pros and cons of the most utilized types of online ads and platforms
   The most used targeting methods to maximize
ad exposure for your target audience
   9 advanced tips and tricks to get the most out of Google AdWords
  
What Native Advertising is and why it matters
   Types of ads on Facebook, Twitter, YouTube, and Linkedin
  
The most important rates and metrics in Online Advertising
  
   
  The book includes a free bonus
section: 50-plus online advertising resources to save you time and money and keep you up-to-date in the digital world.
Whether your customers are global or local, advertising online can take your business to the next level. 						

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